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Google Ads & Facebook Ads Management in Kansas — Ads that answer to numbers.

We plan, run and report on Google, Meta, LinkedIn and geofencing campaigns for Kansas businesses and nonprofits, with every call and form tracked so you know what your ads actually produce.

1M+

Dollars in paid media managed across Google, Meta and LinkedIn.

500K+

Dollars in nonprofit ad campaigns managed, plus Google Ad Grants support.

2yrs

Running paid search for law firms, one of the most competitive ad categories there is.

Where we advertise.

We pick channels by where your customers are and what they’re doing when they need you.

Google Search

Catch people ready to call

Search ads and Local Services Ads for the moments someone types “near me” with a problem to solve.

Meta

Facebook & Instagram

Ads and boosts for events, hiring, promotions and awareness, targeted by area and interest.

Geofencing

Reach people by place

Ads on the phones of people who visited a home show, trade school, job fair or venue you choose. How geofencing works →

LinkedIn

B2B and recruiting

Campaigns aimed at buyers, engineers and experienced hires by job title and industry.

YouTube

Put your film to work

Video ads that run your brand or recruitment film in front of the right people in your service area.

Ad Grants

Free search ads for nonprofits

Applications and monthly upkeep for Google’s nonprofit ad grant, which lapses for many organizations without steady management.

How we manage your ads

Tracked, tested and reported.

  • Call tracking and form tracking set up before a dollar is spent
  • Landing pages built for the ad, not a generic homepage
  • Regular reviews of search terms, audiences and creative
  • A one-page monthly report: leads, cost per lead and what we’re changing next

Your money stays yours

Ad spend goes on your card.

Ad spend is charged directly to your own card on each platform and never passes through us. You own the ad accounts, and you can see every dollar the platforms charge.

Ads questions

Before you spend.

How much should we spend on ads?

It depends on your market, your competition and how many leads you can handle. After the audit we recommend a starting budget and the results it should produce, then adjust from real data.

Who pays the ad platforms?

You do, directly. Ad spend is charged to your own card on Google, Meta and LinkedIn and never passes through us.

How do we know the ads are working?

We track calls, forms and sign-ups from every campaign in Google Analytics 4 and the ad platforms, and report leads and cost per lead each month.

What is geofencing?

Geofencing shows your ads on the phones of people who were inside a location you choose, such as an event, a trade show or a new subdivision. It works when your customers gather in predictable places.

We’ve run ads before and they didn’t work. Why would this be different?

Most failed campaigns had no conversion tracking, sent clicks to a homepage and were never adjusted. We fix those three things first, before scaling anything.

Contact us

Talk to us about paid ads.

Call or text

620-680-9033

Talk through your project with us directly.

Email

info@observantmedia.com

Send a few details about what you need.

In person

Sterling, Kansas

We meet clients across central and western Kansas and work remotely with clients farther away.

Not sure where to start?

Free AI search audit

Get a scorecard and 90-day plan within a week.

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Get found first.

See what Google and AI assistants say about you, with a scorecard and 90-day plan from a Kansas team that walks you through it.