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Social Media Marketing in Wichita & Kansas — Social that people remember.
Observant Media builds social media strategy, content systems and paid social campaigns for Kansas businesses, nonprofits and churches. We plan what to post, build templates your team can use, and place ads where your audience actually scrolls.
Strategy first
Posting more is not a strategy.
Most organizations do not need to be on every platform. They need to show up consistently on the right ones, with a clear message and a plan for what happens after someone stops scrolling. We start with your goals and audience, then build a social plan that supports sales, hiring, giving or attendance.
- Audience and competitor review
- Platform plan for Facebook, Instagram, LinkedIn, YouTube and TikTok
- Content pillars and a monthly calendar
- Clear goals and simple monthly reporting
Part of the bigger plan
- Social tied to your website, ads, email and SEO
- Run on its own or inside a fractional CMO engagement
- Photo and video made in-house
- Over $1M in paid media managed across Google, Meta and LinkedIn
What we build.
Pick the pieces you need, from a one-time strategy to fully managed social.
Strategy
Social media strategy
A written plan with your audience, platforms, content pillars, posting rhythm, voice and goals, so everyone knows what to post and why.
Templates
Branded templates for your team
Ready-to-use templates for posts, stories, event promos, job postings, announcements and quotes, built in Canva or your design tool so staff and volunteers can stay on-brand. Matches your brand guidelines.
Content
Content creation
Photography, short-form video, graphics and captions planned in batches so one shoot day feeds weeks of posts.
Ads
Paid social strategy and placement
Meta, Instagram, LinkedIn, YouTube and TikTok ads with the right audiences, budgets and placements: feeds, stories, reels, in-stream video and the audience network.
Management
Community management
Scheduling, publishing, replying to comments and messages, and keeping an eye on reviews and mentions.
Reporting
Reporting that means something
Monthly reports on reach, engagement, clicks, leads and cost per result, with what we are changing next.
Paid social
Ads placed where they work.
Organic posts build trust. Paid social puts that message in front of the right people on purpose. We plan budgets, audiences and placements together so your ads look native to each platform instead of like a boosted post.
- Meta (Facebook and Instagram): local awareness, events, lead forms and retargeting
- LinkedIn: B2B, recruiting and leadership audiences
- YouTube: in-stream and Shorts video for awareness and recruiting
- TikTok: younger audiences and recruiting
- Retargeting: follow up with website visitors and video viewers
How we decide placement
- Who you need to reach and where they spend time
- Feeds for clicks, stories and reels for reach
- Vertical video sized for each platform
- Budgets shifted monthly toward what converts
- Pairs with geofencing and Google Ads
Built for organizations.
Social works differently for a manufacturer, a church and a small-town chamber. We plan for yours.
Business
Businesses
Showcase your work, build trust with reviews and real photos, recruit employees and generate leads.
Nonprofit
Nonprofits and churches
Promote events and services, share stories that inspire giving, recruit volunteers, and give staff and volunteers templates that keep every post on-brand.
Community
Towns and organizations
Coordinate posts across departments, chambers and partners with shared templates, calendars and approval steps.
Social inside a fractional CMO plan.
Step 1
Audit
We review your profiles, content, ads and analytics, plus your website and search presence.
Step 2
Strategy
We set goals, platforms, content pillars and ad budgets that fit your overall marketing plan.
Step 3
Systems
We build templates, calendars and approval workflows your team can run.
Ongoing
Lead and train
We manage campaigns, report monthly and train your staff, as much or as little as you need.
Social media
From the social blog.
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Where Should Your Social Media Ads Run? A Placement Guide for Local Businesses
A plain-English guide to social media ad placements for Kansas businesses and nonprofits: feeds, stories, reels, in-stream video,…
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Branded Social Media Templates for Nonprofits, Churches and Organizations
Why nonprofits, churches, chambers and multi-person teams should use branded social media templates, which templates to build first,…
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Social Media Strategy for Kansas Small Businesses: A Simple Plan That Works
A simple social media strategy for Kansas small businesses, from picking platforms and content pillars to posting rhythm…
Questions
Before you post.
Do you manage social media for businesses in Wichita?
Yes. We work with businesses, nonprofits and churches in Wichita, Hutchinson, Salina, McPherson, Great Bend and across Kansas. We are based in Sterling, about an hour from Wichita.
Can you just build a strategy and templates for our team to use?
Yes. Many organizations hire us for a social media strategy and a set of branded templates, then run their own accounts. We can train your staff and check in as needed.
What platforms should we be on?
It depends on your audience. Most local businesses and churches do best on Facebook and Instagram. LinkedIn works for B2B and recruiting, and YouTube and TikTok work well for video and younger audiences.
How much should we spend on social media ads?
It depends on your goals and market. We recommend a budget you can sustain for at least a few months, then shift money toward the ads and placements that bring results.
How does social fit with fractional CMO services?
In a fractional CMO engagement, social is one part of a single plan that includes your website, ads, email, SEO and reporting, led by one senior marketer.
Do you create the photos and videos?
Yes. We shoot photography and video in-house, so your content looks like your organization instead of stock.
Contact us
Talk to us about social media.
In person
Sterling, Kansas
We meet clients across central and western Kansas and work remotely with clients farther away.