Observant Media · Sterling, Kansas · Est. 2021
Kansas Marketing Agency for Video, Websites, SEO & Ads — Be found first.
When someone in Hutchinson, Salina or Wichita asks Google, or asks ChatGPT, who to call, your name should come up. We build the website, video and ads that make it happen, and report the results every month in plain English.
100+
1M+
Dollars in paid media managed · Google, Meta, LinkedIn
100+
Projects for Kansas & national clients
>13yrs
Marketing businesses, nonprofits & churches
4
Kinds of organizations we specialize in
Trusted across Kansas
Who we work with
Four kinds of Kansas organizations, each with its own page, its own playbook and proof from people like you.
Local search, Google Ads and geofencing that fill the schedule.
Churches & nonprofitsChurches · ministries · nonprofitsWebsites, video and ad programs sized for small staffs and volunteer boards.
Industrial & manufacturingManufacturing · construction · ag & energyRecruitment video, plant photography and B2B sites that win bids and hires.
Towns, tourism & publicCounties · CVBs · Main Street · museumsDestination video, photo libraries and visitor sites worth the drive.
What we do
Seven services, planned together and run by one local team, so your video, website and ads all point the same way.
Brand films, recruitment, product and drone video.
Video → Website designFast, trackable sites with copy and SEO built in.
Websites → BrandingLogos, identity, style and voice guides.
Branding → Paid adsGoogle, Meta, LinkedIn and geofencing.
Paid ads → SEOLocal SEO and Google Business Profile across Kansas.
SEO → AEOGet recommended by ChatGPT and AI search.
AEO → GeofencingReach people by the places they’ve been.
Geofencing → Free auditSee what Google and AI say about you.
Start here →The free AI search audit
What does AI say about you?
More people ask an AI assistant for a recommendation before they click a website. We check how you show up there and on Google, then hand you a short, prioritized plan. It’s yours to keep either way.
- AI answersWhat ChatGPT, Gemini and Perplexity say when someone asks for a business like yours in your town.
- Google profileCategories, photos, reviews and the details that decide the map pack.
- WebsitePhone speed, call and form tracking, and pages search engines can read.
- CompetitionWho’s winning the searches you want, and the gaps you can take.
Example HVAC company · Hutchinson, KS
Every audit ends with a 90-day plan: the three changes that move your numbers first.
Audit first. Then a plan.
The audit is free. Retainers start with a 6-month minimum, and after that we earn each month by showing you what the last one did.
Week one
Free audit
We review your search presence, site and ads, then walk you through the scorecard in person or on a call.
Month one
Fix the foundation
Tracking, Google Business Profile, site fixes and the content AI tools need to recommend you.
Every month
Grow & report
SEO, ads, video and geofencing on a steady cadence, with a one-page report on what moved and what’s next.
Recent work, measured.
Handlebar
Trash Co.
Launch · Website
Handlebar Trash Co.
A brand-new hauler, a brand-new site, and online sign-up so customers start service without a phone call.
139
Service requests in the first 90 days · all organic
Carpenter
Construction
Construction · Website
Carpenter Construction Company
A new site built for their new roofing division, optimized for search from day one.
<6
Weeks from intake to launch · voice & tone, design and build for their new roofing division
Sterling
First UMC
Church · Website
Sterling First United Methodist
New domain, sitemap and Plan Your Visit path written around how people in Sterling search.
3×
Higher click-through rate on Google search · 9%+ CTR vs. 3% typical industry average
Five stars, in their words.
Straight from our Google Business Profile — real reviews from the businesses, churches and communities we work with.
Why Observant
A local team you’ll meet in person, who explains the work like a teacher, not a salesperson.
01 · Creative
We make it ourselves
Video, design, copy and ads come from one team, so every campaign looks and sounds like you.
02 · Local
We show up in person
We drive to your shop, plant, church or Main Street. Shoots, meetings and reviews happen face to face.
03 · Clear
Reports you can read
Nearly a decade teaching college communication means one-page reports without the jargon.
04 · Reach
Geofencing, built in
Ads on the phones of people at the events, job sites and venues where your customers gather.
From the blog.
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Branding Photography vs. Stock Photos: Why Real Photos Win
Why real branding photography outperforms stock photos for Kansas businesses, nonprofits and churches, and how to plan a brand photo shoot that…
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Where Should Your Social Media Ads Run? A Placement Guide for Local Businesses
A plain-English guide to social media ad placements for Kansas businesses and nonprofits: feeds, stories, reels, in-stream video, LinkedIn and retargeting.
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Digital Ads for Nonprofits and Churches: Google Ad Grants and Beyond
How Kansas nonprofits and churches can use Google Ad Grants, Facebook ads and geofencing to reach donors, volunteers and new members on…
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Brand Guidelines 101: What to Include and Why Your Team Needs Them
What to put in brand guidelines for a small business, church or nonprofit, from logo rules and colors to voice and photography,…
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Google Business Profile Checklist for Kansas Businesses
A step-by-step Google Business Profile checklist for Kansas businesses, churches and nonprofits to show up in Google Maps and local search.
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Website Redesign Checklist: How to Switch Sites Without Losing Your Google Rankings
Planning a new website? Use this checklist to protect your Google rankings during a redesign or platform move, from redirects and page…
Common questions
Good questions.
What does Observant Media do?
We help Kansas organizations get found and chosen. That means SEO and AI search, Google and Meta ads, geofencing, websites, video, photography and branding, planned together and reported monthly.
What is AI search, and why does it matter?
More people now ask ChatGPT, Gemini or Google’s AI answers for a recommendation instead of scrolling a list of links. Answer engine optimization makes your business clear and credible enough that those tools name you.
What areas do you serve?
We’re based in Sterling and work in person across central and western Kansas, including Hutchinson, Great Bend, McPherson, Salina and Wichita. We also work remotely with clients across the country.
How much does it cost?
Every engagement is scoped to your goals, which is why we start with the free audit. You’ll see what we’d recommend and why before you decide anything.
Who will I actually work with?
Your account has a dedicated lead at Observant Media, backed by the team we work with on projects. We bring in the right video, design, web and marketing specialists for what your project needs.