Branding & Logo Design in Kansas — A brand people recognize.
Logo design, brand identity, style guides and print for Kansas organizations, led by designer Samantha Corwin, who has about ten years of brand and graphic design experience.
Identity
Style guides
Voice & tone
What a brand includes.
A logo is the start. A brand is everything that makes people recognize you and trust you before they’ve met you.
Identity
Logo suite
A primary logo, a stacked version and a standalone mark that holds up from a business card to a building sign.
System
Color & type
A palette and type pairing chosen for print and screens, with rules your team and vendors can follow.
Guide
Brand guidelines
One document that shows how to use the logo, colors, type and photography so everything stays consistent.
Voice
Voice & tone guide
How you sound, with do’s and don’ts and examples. We built one for Lane-Scott Electric Cooperative before scripting its brand film.
Applications
Print & signage
Business cards, brochures, signage, vehicle graphics and trade show pieces designed to match.
Digital
Web & social kits
Social templates, email headers and website styles so your brand looks the same everywhere people find you.
Our own brand, as an example
The rings mean something.
Observant Media’s mark is an M inside concentric rings, like a lens focusing or a ripple spreading out. It’s in our logo, our proposals and every page of this site. That’s what a brand system does: one idea, used everywhere, until people recognize it before they read the name.
How we build it.
Listen
Discovery
Interviews with your team and customers, and a look at the competitive field, to find what’s true and different about you.
Explore
Concepts
Distinct design directions with the reasoning behind each, so you choose with confidence.
Refine
Final identity
We refine the chosen direction and test it in real uses: signs, shirts, social posts and your website.
Hand off
Guide & files
Brand guidelines plus every logo file you’ll need for print, web, embroidery and signage.
Branding
From the branding blog.
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Brand Guidelines 101: What to Include and Why Your Team Needs Them
What to put in brand guidelines for a small business, church or nonprofit, from logo rules and colors…
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When to Rebrand: 7 Signs Your Kansas Business Has Outgrown Its Brand
How to tell whether your Kansas business, church or nonprofit needs a rebrand or just a refresh, and…
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Brand Management for Small Businesses: Keeping Your Brand Consistent Everywhere
What brand management means for a Kansas small business or nonprofit, and a simple system to keep your…
Branding questions
Before you rebrand.
Do you do rebrands or only new brands?
Both. Many projects are refreshes that keep what people already recognize and fix what’s holding the brand back.
Can you work within our existing brand?
Yes. If your brand is solid, we’ll follow it for websites, video and print, and document any gaps in a simple guide.
What files will we receive?
Every logo version in the formats printers, sign shops and web developers ask for, plus your brand guidelines.
Do you help with messaging, not just visuals?
Yes. We write voice and tone guides, taglines and core messaging so your words are as consistent as your logo.
Contact us
Talk to us about your brand.
In person
Sterling, Kansas
We meet clients across central and western Kansas and work remotely with clients farther away.