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About Observant Media in Sterling, Kansas — We pay attention.
Observant Media is a marketing and media studio in Sterling, Kansas, serving central and western Kansas since 2021. Our team is trusted by clients big and small from central Kansas throughout the entire United States.
Serious marketing, with fun professionals.
Owner & CEO
Ryan Corwin
Ryan has led marketing for nonprofits, health centers and colleges for more than 13 years and has managed over $1 million in paid media. He spent nearly a decade on college communication faculty and still explains marketing like a teacher.
- M.A., Strategic Communication
- Former faculty at Sterling College, Hutchinson Community College and Tabor College
- Former Communications & Development Director for nonprofits, FQHCs, and for-profit businesses
- FAA Part 107 certified drone pilot
- Boards: Rice County Economic Development, Main Street Sterling, USD405 CTE Advisory Committee, Hutchinson Community College Media Production Advisory Committee, First Call for Help, Reno County Volunteer Center
Co-owner & Creative Director
Samantha Corwin
Samantha leads brand and graphic design, with about ten years of experience making logos, brand systems and print that hold up everywhere they’re used.
- Brand identity and style guides
- MFA studies in interdisciplinary art & design
- Owner of multiple creative businesses
- More than 10 years of experience in design for nonprofits & churches
- Print, signage and environmental graphics
- Web and social design systems
Where we work, in person · Western Kansas →
Sterling
Hutchinson
Wichita
Salina
McPherson
Great Bend
Lyons
Newton
Garden City
Scott City
Hays
Dodge City
Liberal
We also work remotely with clients across the country.
About us
Getting to know us.
Where are you located?
Sterling, Kansas. We meet clients in person across central and western Kansas and work remotely with clients farther away.
Why the name Observant?
Good marketing starts with paying attention: to your customers, to how they search, and to what your numbers say. We try to notice what others miss. We also give back to our community through Observant Giving Back, free family photo sessions for Kansas families going through a hard season. The name also has roots in Servant Leadership; a great reminder to us that any opportunity to serve a client is an opportunity to make your dreams bigger than our own!
Who’s on the team?
Ryan Corwin leads strategy, video and paid media. Samantha Corwin leads brand and graphic design. They are backed by a team of specialists we work with on projects, brought in based on what each one needs.
Do you work outside Kansas?
Yes. Most of our clients are in Kansas, but we also serve organizations nationally, especially for paid media, remote video production, SEO and fractional CMO work.
What kinds of organizations do you work with?
Service businesses, churches and nonprofits, industrial and manufacturing companies, and towns, tourism groups and public organizations.