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Digital Marketing Agency in Wichita & Central Kansas — Marketing that shows up on the bottom line.
Observant Media plans and runs digital marketing for Kansas businesses, nonprofits and churches: SEO and AI search, Google and social ads, websites, email and social media. One team, one plan, and a monthly report in plain English.
Full-service digital marketing
Get found. Get chosen.
Most organizations do not need more marketing. They need marketing that works together. We build one plan across search, ads, your website, email and social, so every channel pushes toward the same goal: more calls, more customers, more donors or more people in the seats.
- Digital marketing services for Wichita, Hutchinson, Salina and central Kansas
- Strategy tied to leads and revenue, not vanity metrics
- Campaigns, content and reporting under one roof
Why Observant
- Over $1M in paid media managed across Google, Meta and LinkedIn
- 15+ years of marketing experience
- Video, design and websites made in-house
- Serving businesses, nonprofits and churches since 2021
- Based in Sterling, about an hour from Wichita
Digital marketing services.
Pick one channel or let us run the whole plan.
Search
SEO and AI search
Keyword research, on-page and technical SEO, local SEO and Google Business Profile work, plus answer engine optimization so ChatGPT and Google AI recommend you. SEO services.
Ads
Google and social ads
Search, Performance Max, display, remarketing, Meta, LinkedIn and YouTube, with conversion tracking from day one. Paid ads management.
Location
Geofencing
Reach phones at events, job sites, competitors and community gatherings across Kansas. Geofencing ads.
Website
Websites that convert
Clear messaging, fast pages, strong calls to action and landing pages built for your campaigns. Website design.
Email marketing
Monthly newsletters, automated sequences, customer onboarding, promotions and donor emails, with list segmentation and reporting.
Social
Social media strategy
Content planning, photography, short-form video, community management and paid social across Facebook, Instagram, LinkedIn and YouTube. Social media marketing.
How it works.
Step 1
Audit
We review your website, search presence, ads, analytics and listings and show you what is working and what is leaking.
Step 2
Plan
You get a channel plan and budget built around your goals, with the numbers we will report on.
Step 3
Launch
Tracking, pages, campaigns and content go live together.
Monthly
Report
A plain-English report on leads, cost per lead and what we are changing next.
What clients say.
Client review
“I contacted Observant Media back in 2023 to help me create a business logo. Working with Observant was an easy process. They had me fill out a branding questionnaire to get the vibe of what I was looking for.”
Carolann D., Heartbreakers Beauty Parlor, Junction City
Google review
“Observant have simply been awesome to work with. They’ve gone the extra mile on each and every project thus far, far exceeding our expectations. Glad to know this is only the beginning of a lasting relationship for us at the Lyons Chamber of Commerce!”
Brian L., Lyons Chamber of Commerce
Client review
“Observant is knowledgable, responsive, and professional. They don’t seek clients, they seek professional relationships to aid you through your marketing journey. From creating logos, branding to creating your website and everything in between. Observant Media is the place to go!”
Regis Fox, Tennis Pro, Royalty Tennis, Wichita
Questions
Before you start.
What does a digital marketing agency do?
We plan and run the online channels that bring you customers: search engine optimization, AI search, Google and social ads, your website, email and social media, and we report on the results.
Do you work with businesses in Wichita?
Yes. We are based in Sterling, about an hour from Wichita, and work with businesses, nonprofits and churches across Wichita, Hutchinson, Salina, McPherson, Great Bend and western Kansas.
Do I have to use every service?
No. Some clients hire us for one channel, like Google Ads or SEO. Others hand us the whole plan. We will recommend what fits your goals and budget.
How long is the commitment?
Retainers start with a 6-month minimum so campaigns have time to learn and improve. After that, we go month to month.
Do you offer email marketing?
Yes. We set up and run newsletters, automated sequences, promotions and donor communications, with segmentation and monthly reporting.
How do I get started?
Request a free AI search audit. We will show you how you appear in Google and AI tools today and where the biggest opportunities are.
Contact us
Talk to us about digital marketing.
In person
Sterling, Kansas
We meet clients across central and western Kansas and work remotely with clients farther away.