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Fractional CMO Services in Kansas — Executive marketing, without the salary.
A full-time marketing executive costs six figures before benefits. Observant Media gives Kansas businesses and nonprofits the strategy, direction and accountability of a senior marketing leader for a monthly retainer.
What you get
A marketing leader, not a strategy deck.
Your fractional CMO sets the plan, runs the budget, manages vendors and reports to leadership, then trains your team to keep it going. You get senior-level judgment on the days you need it and none of the overhead on the days you don’t.
- Marketing strategy tied to revenue or giving goals
- Budget planning and vendor management
- Board and leadership reporting
- Social media strategy, branded templates and paid social planning
- Hiring help and team coaching
Experience behind it
- Over $1M in paid media managed across Google, Meta and LinkedIn
- Former marketing director for nonprofits and community health centers
- Board-level donor development and communications experience
- MA in Strategic Communication
- Nearly a decade teaching marketing and media at Kansas colleges
Three phases. One engagement.
We audit what is there, build the system to scale it, and train your people to run it.
Phase 1
Audit
We review your brand, website, analytics and campaigns to find what is working, what is off-message and what is quietly costing you leads or revenue.
Phase 2
Operations buildout
We set up the tools, workflows, CRM and reporting that turn strategy into repeatable execution across your team and vendors.
Phase 3
Team training
We train marketing, sales and leadership to run the new structure, so results keep coming after our role scales down.
Ongoing
Leadership
Monthly planning, budget decisions and a plain-English report to you or your board.
When a fractional CMO makes sense.
Growth
You have outgrown DIY marketing
Someone on staff is doing marketing on the side, and it shows in the results.
Budget
You spend on ads or agencies
Money is going out the door, but no one owns the strategy or can tell you what it returned.
Change
You are launching or rebranding
A new location, service line, campaign or brand needs senior leadership for a season.
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Questions
Before you commit.
What is a fractional CMO?
A senior marketing executive who works with your organization part-time, usually on a monthly retainer, instead of as a full-time hire.
How is this different from hiring an agency?
An agency executes. A fractional CMO owns the strategy, the budget and the results, and can direct agencies and freelancers, including ours.
How much time do you spend with us?
It depends on the season. Most engagements include regular planning meetings, ongoing access by phone and email, and a monthly report.
Do you work with nonprofits?
Yes. We have led donor development, board communications and marketing for nonprofits and community health centers.
Can you also do the work, not just plan it?
Yes. Observant Media handles video, websites, SEO, ads, social media and branding in-house, so the plan and the execution can live with one team.
Contact us
Talk to us about a fractional CMO.
In person
Sterling, Kansas
We meet clients across central and western Kansas and work remotely with clients farther away.