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Advertising Agency in Wichita, KS — Ads that answer to the pipeline.
Observant Media plans and runs Google Ads, paid social, geofencing and the SEO and website work behind them for Wichita-area businesses, nonprofits and churches. One retainer, one team, and a monthly report in plain English.
Advertising in Wichita
Built around leads, not likes.
A boosted post is not a strategy. We start with who you need to reach in Sedgwick County and the towns around it, what they search for, and what a new customer is worth to you. Then we pick the channels that can actually pay for themselves.
- Google Search and Performance Max campaigns
- Meta, LinkedIn and YouTube ads
- Geofencing and programmatic display
- Conversion tracking tied to calls, forms and sales
Why a retainer
- Campaigns get better every month instead of resetting
- Ads, landing pages and SEO pull in the same direction
- You talk to the person running your account
- Over $1M in ad spend managed across Google, Meta and LinkedIn
- Retainers start with a 6-month minimum, then go month to month
- Based in Sterling, about an hour from Wichita
Everything your ads lean on.
Ads send people somewhere. We make sure that somewhere is ready.
Search
Google Ads management
Search, Performance Max, display and remarketing, with conversion tracking set up before we spend a dollar.
Social
Paid social
Meta, LinkedIn and YouTube campaigns with creative we shoot and edit in-house, including short-form video.
Location
Geofencing
Reach phones at job sites, competitors, events or your own parking lot with geofencing campaigns.
Search
SEO and AI search
Local SEO and answer engine optimization so you show up in Google, Maps and ChatGPT without paying per click.
Website
Landing pages that convert
Fast pages with one clear next step. We build and test them as part of your website.
Retention
Email and follow-up
Newsletters, automated sequences and donor emails that keep people coming back after the first click.
How we start.
Week 1
Audit
We review your current ads, analytics, website and Google Business Profile and show you where money is leaking.
Week 2
Plan
You get a channel plan, budget split and the numbers we will be judged on.
Week 3
Launch
Tracking, landing pages and campaigns go live together.
Monthly
Report
A plain-English report on leads, cost per lead and what we are changing next.
What clients say.
Google review
“We used Observant Media for an employee recruiting project at Conklin Cars. Their vision and attention to detail were outstanding. He put together a very professional, high quality finished product for us. If you are looking for an edge, I highly recommend!”
Monte B., Head of Culture, Conklin Automotive
Google review
“Observant have simply been awesome to work with. They’ve gone the extra mile on each and every project thus far, far exceeding our expectations. Glad to know this is only the beginning of a lasting relationship for us at the Lyons Chamber of Commerce!”
Brian L., Lyons Chamber of Commerce
Questions
Wichita questions.
Do you work with Wichita businesses if you are based in Sterling?
Yes. We are about an hour away, we meet in person for kickoffs and shoots, and everything else runs on calls, email and a shared report.
What does it cost to run Google Ads in Wichita?
It depends on your industry and how competitive the searches are. Most local service businesses start with a few hundred to a few thousand dollars a month in ad spend, plus our management fee. We will estimate both before you commit.
How long is the commitment?
Retainers start with a 6-month minimum so campaigns have time to learn and improve. After that, we go month to month and earn the next month by showing results.
Can you run ads and SEO together?
Yes, and it usually works better. Ads bring leads now while SEO and AI search build traffic you do not pay for per click.
Do you make the ad creative?
Yes. We write the copy and shoot and edit photos and video in-house, so the ads look like your business instead of stock footage.