Nonprofits and churches in Kansas often have big missions and small marketing budgets. The good news is that digital advertising can stretch further than most people expect, and some of it is free. Here is how to get started.
Google Ad Grants: free search ads for eligible nonprofits
Google Ad Grants gives eligible nonprofits up to $10,000 a month in free Google search advertising. Your ads appear when people search for topics related to your mission, like volunteer opportunities, food assistance or youth programs.
The basics:
- Your organization must hold valid charitable status and be approved through Google for Nonprofits
- Your website must be high quality, secure and focused on your mission
- Government entities, hospitals and healthcare organizations, and schools are generally not eligible, though some related foundations may be
- Accounts must follow program rules, including keeping a minimum click-through rate, to stay active
Eligibility rules change, so check Google for Nonprofits for the current requirements for your organization.
Tips for success:
- Build ads around specific programs, not just your organization’s name
- Send people to pages built for one action: donate, volunteer, attend or get help
- Track conversions so Google can optimize toward real results
- Review the account monthly to stay within program rules
Facebook and Instagram ads
Meta ads are often the best paid channel for community engagement. Use them to:
- Promote events, fundraisers and holiday services
- Recruit volunteers
- Share stories that inspire giving
- Reach people again after they visit your website
A small, focused budget behind a great story or video can go a long way.
Geofencing for events and outreach
Geofencing lets you reach people who attended specific places or events, such as community festivals, county fairs, college campuses or other gatherings. For churches, that might mean inviting people who attended a community Easter event. For nonprofits, it could mean reaching attendees of a related event.
Measure what matters
Likes and impressions are nice, but focus on:
- Donations and recurring gifts
- Volunteer sign-ups
- Event registrations
- New visitors or members
- Requests for help or information
Frequently asked questions
Is Google Ad Grants really free?
Yes. Eligible nonprofits receive up to $10,000 a month in search ad credit. The main cost is the time or help needed to set up and manage the account well.
Can churches use Facebook ads?
Yes. Many churches use Meta ads to promote services, events and community programs.
Do nonprofits need a professional to manage ads?
Not always, but a well-managed account usually performs much better. Observant Media has helped nonprofits plan and manage paid ads and Google Ad Grants accounts.
Want ads that pay for themselves?
Observant Media manages Google Ads, social ads and geofencing for Kansas businesses and nonprofits. See our paid ads management or request a free audit.