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Marketing Agency in McPherson, KS — Get found in McPherson County and beyond.
Observant Media helps McPherson businesses, manufacturers, nonprofits and churches get found and chosen: SEO and AI search, Google and social ads, geofencing, websites and video. One team, one plan, and a monthly report in plain English.
Full-service digital marketing
Get found. Get chosen.
McPherson has a strong mix of manufacturers, service businesses and community organizations, and buyers and job seekers find all of them the same way: Google, the map pack and now AI answers. We build one plan across search, ads, your website and video, including recruitment video for employers, so every channel pushes toward more calls, more customers and more applicants.
- Marketing for McPherson, Lindsborg, Moundridge, Inman and McPherson County
- Strategy tied to leads and revenue, not vanity metrics
- Campaigns, content and reporting under one roof
Why Observant
- Led by a strategist who’s managed $1M+ in Google, Meta and LinkedIn ads over his career
- 15+ years of marketing experience
- Video, design and websites made in-house
- Recruitment and product video for Kansas manufacturers and contractors
- Based in Sterling, about 45 minutes from McPherson
Digital marketing services.
Pick one channel or let us run the whole plan.
Search
SEO and AI search
Keyword research, on-page and technical SEO, local SEO and Google Business Profile work, plus answer engine optimization so ChatGPT and Google AI recommend you. SEO services.
Ads
Google and social ads
Search, Performance Max, display, remarketing, Meta, LinkedIn and YouTube, with conversion tracking from day one. Paid ads management.
Location
Geofencing
Reach phones at events, job sites, competitors and community gatherings across Kansas. Geofencing ads.
Website
Websites that convert
Clear messaging, fast pages, strong calls to action and landing pages built for your campaigns. Website design.
Email marketing
Monthly newsletters, automated sequences, customer onboarding, promotions and donor emails, with list segmentation and reporting.
Social
Social ads and strategy
Strategy, branded templates, ad creative and short-form video, plus paid social ads across Facebook, Instagram, LinkedIn and YouTube. Your team keeps posting; we make it easier and put budget behind what works. Social media marketing.
How it works.
Step 1
Audit
We review your website, search presence, ads, analytics and listings and show you what is working and what is leaking.
Step 2
Plan
You get a channel plan and budget built around your goals, with the numbers we will report on.
Step 3
Launch
Tracking, pages, campaigns and content go live together.
Monthly
Report
A plain-English report on leads, cost per lead and what we are changing next.
Five stars, in their words.
Straight from our Google Business Profile — real reviews from the businesses, churches and communities we work with.
Questions
Before you start.
What does a digital marketing agency do?
We plan and run the online channels that bring you customers: search engine optimization, AI search, Google and social ads, your website and email, and we report on the results.
Do you work with businesses in McPherson?
Yes. We are based in Sterling, about 45 minutes from McPherson, and work with service businesses, manufacturers, nonprofits and churches across McPherson County. We shoot video on location and meet clients in person.
Do I have to use every service?
No. Some clients hire us for one channel, like Google Ads or SEO. Others hand us the whole plan. We will recommend what fits your goals and budget.
How long is the commitment?
Retainers start with a 6-month minimum so campaigns have time to learn and improve. After that, we go month to month.
Do you offer email marketing?
Yes. We set up and run newsletters, automated sequences, promotions and donor communications, with segmentation and monthly reporting.
How do I get started?
Request a free AI search audit. We will show you how you appear in Google and AI tools today and where the biggest opportunities are.
Contact us
Talk to us about digital marketing.
In person
Sterling, Kansas
We meet clients across central and western Kansas and work remotely with clients farther away.